Automated Engagement Status Calculation
Quick Summary
Engagement Status is calculated automatically based on visitor behavior—not manually assigned. It reflects activity patterns like pages viewed, time on site, return visits, and conversions.
Core Insight
How It's Calculated
The system scores visitors based on:
| Factor | What It Measures | Max Points |
|---|---|---|
| Page views | How many pages they explored | 18 |
| Time on site | How long they stayed (30s, 2min, 5min bonuses) | 35 |
| High-value pages | Visited pricing, demo, contact, checkout pages | 15 |
| Return visits | Came back multiple times | 30 |
| Conversions | Completed goals (secondary or primary) | 120 |
| Recency | Active in last 7 days | +5% bonus |
Status Definitions
Growth Stages
| Status | What Triggers It | What It Means |
|---|---|---|
| New 💎 | First session, low activity | Just arrived, browsing casually |
| Returning 🔄 | 2+ sessions | Came back—showing interest |
| Engaged 🔥 | Score > 25 (multiple pages, good time on site) | Actively exploring your content |
| Hot Lead 🚀 | Score > 60 OR completed a secondary conversion | High activity, showing strong interest |
| Customer 👑 | 1 primary conversion | Completed your main goal (purchase, signup, etc.) |
| Returning Customer 🔁 | 2+ primary conversions | Repeat buyer/converter |
| Champion 🏆 | 3+ primary conversions AND score > 90 | Top-tier loyal customer |
Risk Stages (For Existing Customers)
| Status | What Triggers It | What It Means |
|---|---|---|
| At Risk ⚠️ | Customer inactive 30+ days | May be losing interest |
| Churned 💔 | Customer inactive 90+ days | Stopped engaging |
| Reactivated 🎉 | At Risk/Churned visitor returned | Won back! |
What Drives Each Status
New → Returning
Trigger: They come back for a second session.
Returning → Engaged
Trigger: Score exceeds 25. This happens when they:
- View 5+ pages, OR
- Spend 2+ minutes on site, OR
- Visit high-value pages (pricing, demo, contact)
Engaged → Hot Lead
Trigger: Score exceeds 60. This happens when they:
- View many pages AND spend significant time, OR
- Complete a secondary conversion (form fill, download, etc.)
Hot Lead → Customer
Trigger: Complete a primary conversion (purchase, signup, trial start).
High-Value Pages (Boost Engagement Score)
Visiting these pages gives bonus points:
- /pricing, /purchase, /checkout, /cart
- /contact, /demo, /trial, /signup
- /product, /solution, /features, … etc.
Why It Matters
Engagement Status = Behavior, Not Identity
It's based on what visitors do, not who they are:
- More pages + more time = Higher status
- Return visits = Shows commitment
- Conversions = Unlocks customer statuses
A visitor with 1 session viewing 2 pages = New
Same visitor returns, views 10 pages, spends 5 min = Engaged or Hot Lead
Practical Value
This automated scoring system eliminates manual visitor classification and provides objective, behavior-based segmentation. Teams can identify high-intent prospects (Hot Leads) without guesswork, prioritize outreach to engaged visitors, and monitor customer health through risk stages. The transparent scoring logic ensures consistent visitor evaluation across the platform, enabling data-driven decisions about who to target, when to follow up, and where to focus retention efforts.