Articles tagged: customer journey

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customer journey

12/19/2025•ObserviX Team

Marketing Strategy

Buyer Persona Guide: Create Your Ideal Customer Profile

Learn how to create data-driven buyer personas with our 9-step framework. Discover proven strategies that deliver 210% more web traffic and 55% higher organic conversions.

Buyer Persona Customer Research Marketing Strategy+3 more

11/5/2025•ObserviX Team

Marketing Attribution Models: Complete Guide for 2025

Discover 7 marketing attribution models—from first-touch to data-driven AI. Learn which model fits your strategy, how GA4 uses attribution, and best practices for ROI optimization.

attribution modeling marketing strategy data-driven marketing+1 more